MOST adventures are immortalized in photographs—they tell you the story over and over again. They remind you, among other things, of that first peak you conquered, or the rough sails you survived going to a rather unexplored island.
Photos bring you back to the thrill of getting lost in directions, and eventually finding your old self back and discovering new things
so you can have a better perspective of life.
Embarking on every traveller’s adventure waiting to be told, Wrangler is on to another year of searching for bold and passionate souls to become the next Open Road Hero.
On its third year, Wrangler, the denim brand dedicated to free and daring spirits, is extending its scope from bikers to all types of wanderers,
to take up the call of adventure, to be the next Open Road Hero.
According to Nina Malveda, junior brand marketing lead of Wrangler, the competition is in partnership with the Department of Tourism (DOT),
as a way of promoting the country’s tourist spots.
The True Wanderer competition will select 20 finalists to take up a three-day journey to finish four different challenges that will test their skills
and wits on their journey to becoming an Open Road Hero.
The finalists will participate in a photo competition that will be divided into different themes per week, where their snaps are to be posted weekly on Wrangler’s Facebook page along with a story on how travelling brings out one’s inner Open Road Hero.A panel of judges, including Wrangler ambassador Jericho Rosales, will choose one grand winner who can enjoy an all-expense-paid trip to Batanes for two, P100,000 worth of Wrangler gear, and the title of “Open Road Hero.”
Adventurers who would like to join can post on Facebook a travel photo captioned with their story of why they are an Open Road Hero, with the hashtags #TrueWanderer and #Live2Wander before April 19.
A maximum of three entries per person will be accepted.
