In January next year, Cebuanos will bid goodbye to what they’ve known for the past two decades as the Cebu City Marriott Hotel.
That’s because the hotel, owned by the AyalaLand Hotels and Resorts Corporation (AHRC), will carry the Seda brand by then.
“The Cebu City Marriott Hotel helped to affirm the reputation of the Cebu Business Park in its growing years as the premier business district of the city as well as the region,” AHRC president and chief executive officer Al Legaspi said in a statement on Thursday.
AHRC, a subsidiary of Ayala Land, Inc. (ALI), announced that its contract with Marriott International Hotels to manage Cebu City Marriott Hotel will end on Dec. 31 this year.
In a statement, AHRC said the hotel will officially close its doors on Jan. 1, 2018.
Legaspi expressed appreciation for Cebu City Marriott Hotel’s consistent performance since opening in 1997 and also extended his gratitude to hotel employees for their dedicated service.
AHRC appointed its wholly-owned hotel brand Seda to manage the hotel by next year after refurbishing its rooms and amenities.
“Seda, which now has 1,255 rooms throughout the country, is ready to fill the needs of Cebu Business Park locators and visitors,” said Legaspi.
ALI’s website said Seda is the Filipino word for “silk,” a lustrous yet strong fabric that perfectly represents their commitment to providing a seamless hotel experience.
Since its launch in 2012, the Seda hotel brand has flourished in various locations throughout the country.
It has hotels in Bonifacio Global City in Taguig City, Cagayan de Oro City, Davao City, Iloilo City, Nuvali in Laguna, and Quezon City, where it recently opened the biggest hotel in the area with 438 rooms, a ballroom, and a presidential suite.
The brand’s success merited an aggressive expansion program that will see its room inventory growing to twice the current number in the next two years, AHRC said.
Seda at the CBP will be the brand’s biggest in the Visayas, which Legaspi said is fitting since Cebu is known as the center of business and commerce in the area.
Legaspi said AHRC’s commitment to Cebu is underscored by the construction of another Seda hotel at Cebu IT Park, the first Seda hotel and serviced apartments outside Metro Manila.
AHRC said both hotels will uphold the Seda brand pillars of a strategic location close to shops and restaurants within a vibrant Ayala Land mixed-used development, combined with service at par with global standards.