Sun Life of Canada (Philippines), Inc., the country’s first and longest standing life insurance company, was honored in the 50th Anvil Awards for its campaign that aims to boost financial literacy among the youth.
The campaign dubbed “#PYOLO: Plan You Only Live Once” was honored with an Anvil Gold award for its multimedia strategy, wherein it was subtly introduced online, launched in traditional media, then effectively sustained through conversations in social media networks as well as a dedicated microsite.
Meanwhile, the campaign’s effort to zoom in on the youth – an audience often bypassed when it comes to promoting financial literacy – was recognized with an Anvil Silver award for positively challenging the popular “YOLO (You Only Live Once)” mindset prevalent among the youth.
Financial literacy is an advocacy that Sun Life staunchly rallies for.
“These awards mean a lot to us because we believe that raising a financially prepared generation is an important step in our mission to help more Filipinos enjoy financial freedom,” said Sun Life Chief Marketing Officer Mylene Lopa. “As Sun Life marks its 120th year in the country, we’re even more inspired to further our cause and help achieve a brighter Philippines.”
An annual recognition program for exceptional public relations and tools, the Anvil Awards is spearheaded by the Public Relations Society of the Philippines.
Earlier, Sun Life also bagged three honors in the Philippines Quill Awards organized by the International Association of Business Communicators to recognize outstanding communication programs and tools.
