Experts share strategies to level up one’s brand

Calvin D. Cordova 05/24/2017

CDN CONVERSATIONS Marketing experts shared marketing strategies with stakeholders of various industries and the academe on how to level up one’s brand during the fourth edition of CDN Conversations held yesterday at the Parklane International Hotel. Anna…

CDN Conversations 4 to tackle tips taking your brand to the next level

05/20/2017

LEVEL UP YOUR BRAND will focus on taking brands to the next level. Insights on topics about How Local Brands Go Global and Reinforcing Brand Value by Elevating Customer Experience will be shared by keynote speakers.…

Filipino brand Happy Skin opens first boutique in Cebu

Aileen Garcia-Yap 12/08/2016

Following a positive response from the Cebuano market, homegrown skin-care makeup brand Happy Skin opened its first boutique in Cebu on Thursday. Located at the first level of The Northwing at SM City Cebu, the boutique offers…

Developer in talks with int’l hotel operators for expansion

Victor Anthony V. Silva 11/27/2016

THE strong demand for quality accommodations of foreign and local tourists in Cebu has prompted Grand Land Inc., a Cebu-based developer to venture into a new category of hotels, which they plan to establish next year. Ryan…

Shifting focus

Victor Anthony V. Silva 11/22/2016

Ayala group rebrands with new socioeconomic ventures; P125B to be allotted to fund all businesses Following the success of Ayala Corp.’s core businesses over the years, the country’s oldest conglomerate has now shifted its focus to develop…

Creating brand a team effort

Vanessa Claire Lucero 11/13/2015

Cebu brand unveiled today; greater efforts needed to ensure Cebu lives up to brand After a six-month period of consultations and workshops among tourism stakeholders, Cebu will be launching its brand today. Cebu City Tourism Commission (CCTC)…

UP Cebu wins award in international confab

Marian Z. Codilla 05/06/2015

The University of the Philippines Cebu’s video is recognized as the Most Creative Corporate Institution Video among academic institutions in Asia during the  5th QS-Maple Professional Leaders in Education Conference and Exhibit 2015 in Doha, Qatar. According…

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