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MANILA, Philippines — What was once a line from President Ferdinand Marcos Jr.’s 2022 election campaign ditty, “Bagong Pilipinas” (New Philippines) is now his administration’s governance theme or slogan, and it comes with what could be the…
SM Supermalls was honored the prestigious Brand of the Year Award under the ‘National Tier – Shopping Centre / Mall’ category 2019 to 2020, during the recently concluded World Branding Awards ceremonies, held at the iconic Kensington…
CONSOLACION, Cebu, Philippines — The Consolacion town government has launched on Monday, October 21, a municipal-owned amphitheater and the town’s branding with the theme “On and on Consolacion.” Consolacion Mayor Joannes Alegado, in an interview with…
CEBU CITY, Philippines—Speakers at the Cebu Business Month 2019 Tourism Innovation Forum urged Cebu to use digital tools and branding for tourism marketing. Donald Lim, country chief executive officer of Dentsu Aegis Philippines, said that Cebu should…
THE strong demand for quality accommodations of foreign and local tourists in Cebu has prompted Grand Land Inc., a Cebu-based developer to venture into a new category of hotels, which they plan to establish next year. Ryan…
Amid stiffer competition within the tourism industry, businesses should stand out in terms of customer experience to differentiate themselves from the rest of the market. Hotelier and tourism advocate Merril Yu said a brand is not only…
To be a good brand manager, one needs to read, dream, and think out of the box. Charmaine Bautista–Pamintuan, chief for marketing of Inquirer Group of Companies, gave this advice to participants of “CDN Conversations 2: Creative…
Cebu-based pizza maker Da Vinci plans to renovate its stores and update its menu as part of its rebranding. Carlo Yap, president of Da Vinci owner East West Fusion Centris, Inc., said the new shops are bigger…
Cebu Gov. Hilario Davide III yesterday lauded tourism industry stakeholders for their ongoing effort to create a brand for Cebu. “This is really good. In fact, I am thinking of my own brand as well. I don’t…
Tourism stakeholders toss around ideas If Cebu were a person, what would the gender be – male or female? Is Cebu old or young?” Branding expert Jacqueline Alexis Thng from Singapore posed these questions yesterday to guide…
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