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Julie’s Bakeshop eyes nationwide growth through franchising

By: - July 29, 2022

Cebuano bakery chain Julie’s Bakeshop has been in business for 41 years and it is poised for growth through franchising.

Now, after more than four decades of success, Julie’s is ready to take its national presence massively by cutting its franchise fee from P300,000 to P40,000 as part of its extended 40th-anniversary promo, making it a more affordable business option for Filipinos.

For more information, visit their website at

“One of our thrusts is to expand our network in the coming years. The vision is to have a Julie’s in every barangay,” said national marketing head Marc San Juan.

A franchise fee is a set price that a franchisor, in this case, Julie’s Bakeshop, charges its franchisee to use the company’s brand and intellectual property.

Having specialized in bread, Julie’s has been a staple in the community for years. | Photo by: Maria Jeandie Galolo

However, the total investment, which includes the equipment, training, and systems will amount to P1.5 million, according to San Juan.

As of July 28, 2022, Julie’s Bakeshop has 522 outlets nationwide of which 40 percent are under its franchise system. As a homegrown brand, close to 300 branches are in Cebu while the rest are scattered across the rest of Visayas, Luzon, and Mindanao.

A Good Business To Franchise

Raymon Rubel Fernandez, Julie’s Bakeshop regional manager for franchise operations in the Visayas,  said Julie’s Bakeshop would make a great business franchise.

First, Julie’s is the leading neighborhood bakeshop brand in the Philippines. This means that there is already a strong demand and brand recall for the product in the market.

Second, the company has established and put in place systems and processes that will help franchisees to operate their businesses successfully.

Third, the products offered by Julie’s Bakeshop are of high quality and are consistently delivered, ensuring that customers will be satisfied with their purchase.

Overall, Fernandez is confident that franchising Julie’s Bakeshop is a sound investment that will likely lead to success.

Pandemic and calamity-proof business

While some businesses have been forced to close their doors during the COVID-19 lockdowns, others have continued to thrive. Julie’s is one of those businesses.

Having specialized in bread, Julie’s has been a staple in the community for years. Thanks to its essential nature, the bakery chain has been able to weather any storm, pandemic or otherwise- and while other businesses may come and go, Julie’s Bakeshop is here to stay, said Fernandez.

Community-based expansion

Expanding Julie’s Bakeshop under a franchise model makes a lot of sense because it is a community brand, according to San Juan.

In essence, franchisees are more familiar with the market and the needs of the community, so they are in an excellent position to provide the products that customers want.

By working with franchisees, San Juan said Julie’s could quickly expand its reach and build its presence in new markets. This strategy will help Julie’s to continue to grow and prosper in the years to come.

“We’re putting systems in place to keep the longevity of the brand (so) you can rely on it regardless of what happens. The brand is very resilient. We have been here for 41 years and we’re looking for another 40 years or even more!” said Fernandez.

For more information, visit their website at

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