BrandRoom Mallworld

SM City Cebu launches XP Arena VR sports experience

Immersive racket sports bring virtual play and real movement together at the North Wing Atrium

A virtual reality sports experience is now available at the North Wing Atrium of SM City Cebu, introducing a new way for visitors to engage in racket-based gameplay through immersive technology.

It’s where sports meets cutting-edge extended reality, creating an experience that feels both physical and futuristic.

Called the XP Arena, the installation places participants inside a digital environment where movements are translated into real-time gameplay. Using VR headsets and motion-based controllers, players can take part in simulated matches involving sports such as tennis, badminton, and pickleball without the need for a physical court. 

player using VR headset at XP Arena SM City Cebu
Participants use VR headsets to experience real-time simulated matches. | Photo courtesy of SM Supermalls

The experience combines physical activity with digital interaction, requiring players to swing, react, and move as they would in traditional sports while navigating a virtual setting. Game scenarios are designed to test coordination, speed, and precision, offering both casual and competitive play formats. 

VR racket sports gameplay at XP Arena
Players swing and react in real time during virtual matches. | Photo courtesy of SM Supermalls

The XP Arena is part of SM’s Active Hub initiative, which introduces activity-based installations within mall environments to encourage movement and participation. The concept integrates sports, fitness, and recreation into accessible public spaces, allowing visitors to engage in active experiences during regular mall visits. 

VR controllers used in XP Arena SM City Cebu
Motion-based controllers translate physical movement into gameplay. | Photo courtesy of SM Supermalls

The activation builds on a series of activity-driven experiences introduced by SM Supermalls in Cebu, reflecting a continued shift toward interactive and lifestyle-focused spaces within mall environments.

visitors playing VR sports at SM City Cebu XP Arena
The experience is open to visitors of all ages at the mall. | Photo courtesy of SM Supermalls

Open to the public until May 31, the installation presents a limited-time opportunity for visitors to explore an alternative approach to sports and play through extended reality technology. 

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