Local firm builds P50M plant, gears up for Asean integration
A homegrown manufacturer of natural beauty products has invested P50 million to build their 3rd manufacturing plant in Tayud, Liloan Cebu.
The manufacturing plant, which can boost their soap bar production to 6,000 a day, can double GT Cosmetics Manufacturing, Inc.’s soap bar production in a day to 12,000 when coupled with the daily production of its Bulacan plant, said engineer Leonora Salvane, GT Cosmetics Manufacturing, Inc. founder, during the plant’s launching yesterday.
Salvane, who is also GT Cosmetics vice president and chief operating officer, said that the plant is their answer to the anticipated growing demand once the ASEAN economic integration goes full blast.
“We are slowly eyeing expansions in the different markets within the region so we are setting up our production capacity ahead,” said Salvane.
She also said that the new plant located in Tayud will replace their old plant in Yati, Liloan.
It will house their production area, research and development area and their operations as the old plant will be vacated to become an extension storage area for their bulk ingredients that cannot be accommodated in their warehouse.
She said that the company currently employs 350 workers.
GT Cosmetics also employs a Quality Management System and is ISO, Halal, FDA and cGMP certified with products that include soaps, beauty creams, facial cleansers, body lotions and deodorants.
For their international market, Salvane said that their brand started to enter international markets in 2010 when they started exporting to neighboring ASEAN countries, Finland, Japan and the United States of America.
“At present, we are being distributed in Canada, Nigeria, Brunei, New Zealand and Malaysia. We are now distributing our lotion products in Canada, all products in Nigeria, working on distributing all our products in Brunei and New Zealand and soap line in Malaysia. We are also now in Japan and Korea but still very minimal,” said Salvane.
Salvane also announced their new deodorant line which they started to introduce in April this year. She said they have many products now in the pipeline which they will be introducing soon depending on their research and development team.
Salvane said they remain confident of the skin care industry which according to Department of Trade and Industry chief of the Trade Development and Investments Division Minerva Yap is projected to continue to expand especially in the Asia-Pacific region.
“Based on global figures, sales in the skin care industry is expected to reach $131 billion this year and will continue to expand,” said Yap.
She added that sales for skin care products will see more expansions in the Asia-Pacific region with the biggest market in China.
“China makes up 60 percent of the region’s market. In the Philippines, the skin care products grew by 4 percent based on 2015 performance. The market has also shifted from old buyers to more of the younger buyers, fueling more demand for the products in the years to come,” she said.
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