Brand activation booths at BaiCon 2026 transformed Mactan Newtown in Lapu-Lapu City, Cebu, into an interactive space for activities and community engagement, drawing attendees from across the Visayas and Mindanao on May 30 and 31, 2026.
The BaiCon booths completely redefined the spectator experience by turning passive onlookers into active participants.
Kyle Sacolingan
Booths visitor
Leading the event as presenter was Sunsilk, while Clear, Club Empi, and Cebu Pacific joined as co-presenters. Gold sponsors Creamsilk, Vaseline, Dove, and Ponds and other participating brands including Nestea and Nescafé also mounted activations that drew crowds.
More than just a gathering of creators and influencers, BaiCon highlighted the growing role of experiential brand activations in bringing communities together.
Brand activations as a major attraction at BaiCon 2026
Throughout the weekend, brand booths became some of the busiest areas at the venue, attracting long lines of Baecons eager to participate in games, receive product samples, and exclusive merchandise.
Sunsilk introduced its new Wonder Mist product through hair challenges, hair glam sessions, and product demonstrations. According to brand ambassador Glydel Calimpong, attendees remained enthusiastic with their booth.
“The outcome of our activation is nice. Many people came to our booth and they were really interested. Even if they were tired from lining up, they still waited because they wanted to experience the booth,” Calimpong said.
At the Ponds booth, attendees received personalized skincare recommendations based on their skin type while participating in social media activities for a chance to win prizes, including sunscreen products, tote bags, caps, umbrellas, and skincare samples.
Clear, meanwhile, attracted visitors through free haircut services in partnership with TUF Barbershop, games, and product giveaways, offering a practical experience that resonated with attendees.
Visitors of the Cebu Pacific booth explored destination-inspired photo opportunities, travel-themed activities, and a chance to win prizes through its “Discover One by One” campaign while learning more about accessible inter-island travel options.
Club Empi also drew crowds through games and appearances from online personalities Malupiton and Kolokoys TV, while encouraging visitors to participate in booth activities for a chance to win product giveaways.
Interactive experiences keep Baecons engaged
Beyond product promotion, many activations focused on creating memorable experiences that encouraged participation and social sharing.
Vaseline invited attendees to try various lotion and lip care products while participating in content creation and charm making activities.
According to brand ambassador Shaira Mae Mayhew, demand exceeded expectations, with freebies running out early on the first day because people were excited to visit the booth and experience the products for free.
Dove also recorded strong participation through social media challenges, puzzle games, free mocktails, and product bundles. Booth representative Alexandria Heart Esperanza said the activation surpassed projected targets.
Creamsilk’s activation centered on hair profiling sessions, allowing visitors to better understand their hair needs and discover products suited to their specific concerns.
Meanwhile, Nescafé, through DYHP RMN Cebu and iFM, brought a festival atmosphere to BaiCon through its “Nescaperya” activation, featuring carnival-inspired games and product sampling. According to DJ Boyki, the booth distributed more than 2,000 Nescafé products on the first day alone.
“Even after closing time, people were still asking if they could join. It shows how much they enjoyed the experience,” he said.
Nestea introduced attendees to its Nestea Cleanse product through free sampling activities. Brand ambassador Justine Araneta said many visitors expressed interest in purchasing the product after trying it and shared positive feedback about its health-related benefits.
What the brand activations mean for Visayas and Mindanao
The success of the activations reflects the growing role of experiential marketing in creator-driven events in Cebu.
By bringing national brands directly to audiences from Visayas and Mindanao, BaiCon 2026 gave attendees opportunities to discover new products, interact with brands firsthand, and participate in experiences often seen only in larger events.
“The BaiCon booths completely redefined the spectator experience by turning passive onlookers into active participants. It wasn’t just a showcase of brands and creators; it was a masterclass in community engagement,” said booths visitor Kyle Sacolingan.
For many Baecons, the booths became more than just stops between performances and meet-and-greets, they became part of the experience itself, helping turn BaiCon 2026 into a celebration of community, creativity, and connection.
