THE new Southwestern University (SWU) Phinma brand was introduced to its students and alumni with a bang on July 15.
The launching, dubbed as Mundo Granate or Maroon World in Spanish, included a pep rally, food festival, acquaintance rave and urban playground rolled into one.
The event with an estimated 10,000 participants, started with a gourmet food strip from Urgello Street to the university’s ballpark with more than 30 concessionaires including Hala Paella and other Sugbu Mercado food stalls. Dinnertime was made special with the music of DJ Don Carl Carlos, one of SWU Phinma’s dentistry students, and the sought-after local percussionists, The Baseo Percussion.
The venue became a huge urban playground as giant inflatable slides were installed and enjoyed by both children and adults.
The event’s highlight was the pep rally, which introduced the Cobras varsity teams from both high school and collegiate divisions.
The University Student Ambassadors and the Maroon Dance Crew also performed before the SWU family.
Gilbert Braganza, vice president for Student Life of SWU Phinma, showed two presentations about the school’s brand manifesto and its new advertisement to be shown on TV and in movie houses in the coming days.
He told the students to always strive to become the best and to never cease in reaching the pinnacle of their growth and success.
The celebration ended with a grand fireworks display and a rave party with celebrity spinner-percussionist and former child actor, DJ Tom Taus. Two more other well-known local spinners, DJs Polky and Elaine, capped the occasion.