SM Cares, the corporate social responsibility arm of SM Prime Holdings, Inc., gives a chance those less fortunate to receive their own special gifts with their “Bears of Joy” project.
Encourage the idea of gifting and spread the love this holiday season by buying a simple bear. One simple act is enough to ensure a smile on a child’s face come Christmas time, and that’s definitely the spirit of the season.
For every purchase of a stuffed bear worth P200, another one will go to the chosen charity of SM mall , giving the less fortunate children a chance to feel the warmth of the season.
The Bears of Joy is available from November 11 to December 25 at the Northwing Atrium of SM City Cebu, Mountain Wing Atrium of SM Seaside City Cebu, and at the Atrium of SM City Consolacion.