Inquirer Group of Companies Chairperson and CEO Sandy Prieto-Romualdez talks about the power of positivity in today’s CDN Conversations 3 (CDN PHOTO/SANTINO BUNACHITA).
Fueling positivism in one’s line of work should always be anchored in the company’s mission and vision.
This was the point raised by Inquirer Group of Companies (IGC) Chairperson and CEO Sandy Prieto-Romualdez during the CDN Conversations 3, which highlighted the power of positivity at the Cebu City Marriott Hotel on Monday afternoon.
“If you want to fuel positivism in what you do, you need to anchor that in your mission and vision. If there’s a disconnect or gap between your vision and brand values, you’re in a bit of trouble,” Romualdez said to an audience of more than 150 advertisers, marketing managers, advertising managers and CEOs of different businesses in Cebu.
She shared to the attendees the 30-year journey of the Inquirer Group as part of the mosquito press during the Martial Law era until now with over 22.7 million total integrated readership, viewership and listeners across all of its 19 platforms.
As a leader in the mainstream media industry now, Romualdez shared that for the Inquirer Group, positivism is parallel to causing change in the society.
“For me, positivism is really driving things to the point where you do want action. And I think that is the dedication that we are committed to do and this is, in a way, our contribution,” she said.