Isuzu Cebu Inc. holds year-end truck sale

CEBUANO business owners took advantage of the big discounts on Isuzu commercial trucks in their Year-End Truck Sale in all Isuzu Cebu Inc. branches from November 21 to 26.

Customers were able to avail big discounts in brand new trucks, less 15 percent on labor for 10k and 20k PMS, less 20 percent on parts and accessories, and free Isuzu premium items upon registration for the first 300 guests in Isuzu Cebu North Reclamation Area, Mandaue, Talisay, Bohol, and Iloilo.

Steve Gingco, Isuzu Cebu Inc. General Manager, said the company is now shifting its paradigm so it can provide better services to their loyal customers.

“The purpose of this event is not just selling of the products. It is one of our avenues to present our products. In fact, we are now offering transport mobility solutions to our customers. We can provide car maintenance, and peripherals and accessories, and help our customers engage in leasing, which can aid them in earning more money. We have been doing that in years, and we excel,” Gingco said.

Isuzu Cebu Inc., which owns the dealerships in Cebu City, Mandaue City, Talisay City, Iloilo and Bohol, has a 14 percent share of the total car sales among the Isuzu network nationwide, making them the number 1 dealer outside Metro Manila.

The company has a 20 percent market share of commercial trucks. In Western and Central Visayas, they own 23 percent of the pie.

By the end of the year, Gingco projects more than 500,000 units of cars sold.

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