PRINTED photographs are like books—both were foretold that they’d cease to exist. And yet, they persist, still thriving in this age where everything is going digital.
Who wouldn’t want to hold on to memories you can touch, keep in an album or scrapbook, where one day you can leaf through the pages and reminisce about them?
Fujifilm, a Japanese-perfected photographic brand that has been around for 80 years, has introduced its latest x-series
of mirrorless interchangeable lens and cameras, the X-A3, with the instax Share SP-2.
It boasts its new line of quality camera, while upholding the well-loved tradition of preserving memories, and having them printed in mint condition.
A media huddle was held Nov. 11 at Casa Dos in Lahug where Fujifilm gathered its ambassadors, Cebu-based influencers Blinky de Leon, Doyzkie Buenaviaje, Jan Gonzales and Erwin Lim, to talk about their respective lifestyles and passion for photography—and how Fujifilm fits into the picture, so to speak.
“People tend to buy a smartphone more than a camera. And that’s why we studied the market and started the mirrorless revolution versus the DSLR,” Fujifilm Philippines Inc. division manager Nelson Perez said. He was joined by Glenn Gatan, who explained the new features of the X-A3 that boasts of a sleek, light design and produces good quality photos that are at par with a DSLR.
Here we list down, the best features of the X-A3 Fujifilm, its edge among other cameras even your smartphone available in the market:
* Retro Sleek Design. The Fujifilm X-A3 sports a retro design that suits the taste of the younger generation, that’s sleek, fresh and fashionable. The faux leather gives it an enhanced overall texture, that’s available in colors brown, silver and pink.
DOYZKIE BUENAVIAJE
Fashion and lifestyle blogger Doyzkie thinks the Fujifilm X-A3 is an excellent everyday cam, one that he can rely on when going from one event to another.
* Perfect for portrait shots. The latest Fujifilm camera features a portrait enhancer mode that can make skin look brighter and smoother. The camera has automatic adjustments to enhance skin tones for better potrait shots, that can be applied in three levels. It has a better 24.2MP sensor and a display that can flip 180 degrees to get that perfect self portrait.
This is great help for beginners like TV host Blinky, who is learning the ropes of how to take good photographs even as she’s already sharing her most memorable moments to friends online.
* The Self Timer. There’s no reason why friends and couples can’t get a good photo together. The new model offers Smile Detection, Buddy Timer and Group Timer modes. The shutter is released when subjects smile, when two people come close together, or when a specified number of people comes into the frame.
* Wireless Communication. You can easily send photos directly to the instax Share Smartphone Printer SP-2 for great quality prints of the family, friends, pets and more.
Or if you want to easily download it to your phone or tablet and share it to your blog or social networking sites on real time, you can get the free dedicated “Fujifilm Camera Remote” application to your device. There’s no need to enter an ID, password or to change other troublesome settings.
It can also help you focus and trigger the camera release from your smartphone or tablet. The app not only lets you adjust focus, but also control settings like shutter speed, aperture, exposure compensation and ISO sensitivity.
* Super Intelligent Flash. No matter how dark, the Fujifilm X-A3 has the best ideal amount of flash for every scene. The smart flash prevents the washout of the subject and background.
* Perfect for dinner dates and reunions, one has planned for the holidays. Fujifilm is committed to being an eternal trailbrazer by innovating and creating ways to make taking photographs and making memories easier, enjoyable, and truly memorable.
It can be a camera for curious photography newbies, social mavens, and professional photographers like Erwin and Jan, who
have shifted to Fujifilm for the daily grind.
Its wide range of mirrorless and instax cameras are available at all Camerahaus, Henry’s Professional, Colours, F8 Photo, Gadgets Hub, Photoline, Photoshop and Picture City branches in Cebu.