Efren Reyes, sales manager, kitchen and appliance division of Hafele Philippnes Inc., answers questions from the media during the Bosch store opening at the Design Center Cebu.
(CDN PHOTO/CRIS EVERT LATO RUFFOLO)
THE store opening of a high-end kitchen appliance brand in Cebu proves its position as a primary retail market for top-of-the line products.
This also means that Cebu’s buying population has a discriminating taste for brands that last for longer period, said Efren Reyes, sales manager, kitchen and appliance division of Hafele Philippines Inc.
“This signals our company’s confidence in the Cebuanos as the biggest market outside Metro Manila. Cebu is a primary market … it is a growing and booming metropolis with a population that has more disposable cash who are loyal to brands that offer superior quality,” said Reyes.
Häfele Philippines is the exclusive distributor of Bosch products in the Philippines. It is a subsidiary of the German-based Häfele Group. Häfele has been in Cebu since 1995. The Bosch-Häfele store in Mandaue is the first Bosch retail store outside of Manila.
Reyes said they hope to “cover the market” as Cebu progresses as the site of condominium developments.
“We are going out there to make ourselves known because Bosch is currently known as the maker of power tools and spark plugs. Our presence here hopes to be the spark that will enliven your kitchen and your home,” he said during the press conference before the grand store opening last May 5 at the Design Center Cebu.