GAP launches Summer Collection

Gap threw a shopping party for its Cebu customers last Saturday, May 17 to launch its summer collection. Its eleventh store nationwide and the first in Visayas, the 500 sqm Cebu store was transformed into a bright, pulsating mecca of candy-colored fashion featuring cool pastels, airy whites and the All-American hues of blue and red.

The Gap store in Cebu features the men’s and women’s collections, GapKids and babyGap and at the shopping party, great deals were offered to the enjoyment of all who walked in.

“We are thrilled to finally be in Cebu. We’ve been wanting to open Gap here for awhile now and were just waiting for the right location. With the timely opening of Ayala Center Cebu’s new expansion wing, we found the perfect home for Gap, GapKids and babyGap and are very happy with the Cebuanos overwhelming response and warm welcome.” says Kaline Bautro, head of merchandising of Gap Philippines.

Self-confessed Gap girl and top Cebu fashion blogger, stylist, and model Kryz Uy graced the event to give customers one-on-one styling tips. Kryz has always loved Gap’s trendy, All-American style. She particularly likes their boyfriend shorts, polos and tank tops which fit and flatter her petite frame wonderfully. Two of her Instagram followers, Charmaine Cortes and Billy Ralph ‘Bilzy’ Sombilon, won a shopping spree and styling session with her and opted for Gap’s iconic denims and shirts, a student’s perfect summer ensemble.

Established in 1969 in San Francisco, California, Gap has always been at the forefront of casual, smart, and snappy fashion. Since then, GAP has become the best destination for wardrobe essentials and a cultural icon that offers clothing and accessories rooted in cool, confident and casual style and has over 3,000 stores worldwide and has expanded to include GapKids and babyGap.

In Cebu, Gap is located at Level 1, Ayala Center Cebu new expansion wing. Get the latest through Gap’s Facebook page at www.facebook.com/GapPhilippines and its official website at www.gap.com.ph. Follow Gap on Instagram @GapPhilippines.

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