Johndorf overwhelmed by takes in Astana from emerging entrepreneurs, rising professionals

EMERGING entrepreneurs and rising professionals comprise the bulk of those who have acquired new homes at Astana, the latest property development project of Johndorf Ventures Corp. (JVC), a company official disclosed yesterday.

Most of these new homeowners run their trade in and from Cebu, and are working as supervisors and young managers in companies operating Cebu, while a few are professionals abroad, mostly in the Middle East, disclosed Michele D. Chiu, sales and marketing manager of the company.

The JVC official also pointed out that Astana has been designed to meet the needs of new families. “The new parents will find Astana safe and very friendly to young children,” she said.

Chiu said the low interest loans offered the Home Mutual Development Fund, or Pag-IBIG, is helping them generate good sales with Astana townhomes among young professionals and the traditional market.

Johndorf launched only last July 12 Astana, a new subdivision south of Mactan where the company planned to create “A New Wave in Asian Living.”

It unveiled then the model units at the site in Calawisan, Lapulapu City near Hanniyah Homes, a completed project of JVC subsidiary Prohomes Development, Inc. in adjacent Barangay Babag.

Built in a 3-hectare property and designed for 413 townhouse units, the company has since sold 40 percent of its inventory.

Chiu said this is driven by the company’s vision to be the “Leader in Quality Living for Every Filipino.”

Johndorf has been developing subdivisions for over 25 years, building better communities in northern Mindanao, plus eight villages in Cebu under Prohomes before its full acquisition from a joint venture.

For inquiries about Astana, one may contact Johndorf • Prohomes on Facebook, call 266-6190, or visit the Johndorf office at the 14th floor of Ayala Life – FGU Center at the Cebu Business Park across the Terraces of Ayala Center Cebu.

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