Cebu-based taxi-app launches new advertising platform

miCab

MiCab Systems launched a new advertising platform using taxis today.

At least 25 taxis in Cebu are now installed with LED advertising signages.

In August, the company will also offer a promo called “MiCab money” and an SMS-booking feature.

MiCab Systems started in 2012 as a homegrown, local startup. They are now in an exclusive partnership with Yoo Taxi and Ken Taxi.

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