The country’s number one mobile brand Globe Telecom is set to boost its presence in Cebu as it opens its revolutionary Generation 3 (GEN3) store at the Ayala Center Cebu in a bid to transform the retail experience and enable the digital lifestyle of Cebuanos and nearby markets.
The GEN3 store in Cebu is the telco’s first store in the Visayas region and is the biggest among the GEN3 stores that Globe has opened to date. It measures over 400 square meters and can accommodate up to 200 customers and store personnel at the same time.
The Globe GEN3 stores are designed by Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple Store in New York, alongside his other dynamic designs for international retail stores such as Nike, GAP and Coach, among others.
The GEN3 Cebu store will feature the latest technological innovations that will shape the Filipino digital lifestyle. This will be seen in the reconfigurable store displays that give Globe the ability to change the content every quarter. It will house four major lifestyle zones namely music, entertainment, life and productivity, that will illustrate mobile and broadband technologies as connected solutions—featuring the latest devices, apps, digital connectors and services that contribute to the total interactive customer experience.
Aside from the latest products and services, the new GEN3 store also serves as a platform to feature inspiring stories of must-watch personalities who are blazing new trails in their respective industries. With the store opening in Cebu, GEN3 highlights the cheering story of select artists featured in the recently-held online music talent hunt Spotify Emerge powered by Globe. Grand winner Shehyee and finalist Marion Aunor share their musical journey and how they succeeded in pursuing their love for music.
This year, Globe is set to open two more GEN3 stores at Greenbelt Mall in Makati by August and at SM Megamall in Mandaluyong by October. Globe also announced the construction of the Globe Iconic Store that is set to be the biggest and grandest Globe store. Its pioneering design will feature a bridge that will link two Globe stores from opposite sides. The Globe Iconic Store will soon rise right above the Bonifacio Global City amphitheatre at the Bonifacio High Street Central in Taguig City.
Globe is also set to convert the rest of its existing stores into GEN3 Stores to bring the world-class retail experience to more Filipinos nationwide.