Phoebe Fernandez
“SOSYAL Pero Di Mahal” – Such has been the tagline for this altogether different and distinct coffee product that has quietly gained a significant slice of the instant 3 in1 coffee mix market.
Bearing hardly a trace of that familiar and commercialized aftertaste of most brands, Ben Café Instant Coffee Mix is a standout for its refreshing and light-to-heavy tang that has appealed to mid- and upscale customers in and around the metropolis.
Its pure Brazilian Arabica coffee beans emit a unique blend of purity in composition, much unlike the sugar coated genre of its industry counterparts where taste depends mainly on sugar dosage and not on the natural ingredients of the product.
Take it from Phoebe Fernandez, noted TV host and personality, a coffee drinker since 2009, and now an avid fan of Ben Cafe since August this year.
“It’s not bitter, nor too sweet. I take it often, especially before my hosting events as a booster and memory enhancer that always serves to sharpen my confidence. It also gives me that extra energy before shoots especially if I haven’t had enough sleep the night before,” she smiled.
She confesses that exclusive coffee shops are rather overpriced, crowded, and take long in serving orders. But with Ben Café, all one needs is a mug with hot water and a stirrer. A minute is all it takes for quality time with one’s self, or with friends and colleagues.
“I always take a couple with me wherever I go. I notice Ben Café always gains new followers from most first-timers when I give them the sachet. They appreciate its own uniqueness from the rest of the pack,” Phoebe grinned.
Baring its tagline “Sosyal Pero Di Mahal” each sachet of Ben Café is priced at a mere P5 and is now readily available in all 7-Eleven, Robinsons, Gaisano Grand, Gaisano Capital, Fooda Supermarket, Colonnade, Rose Pharmacy and ThreeSixty Pharmacy stores.
But considering its solid following from the so-called “sosyal” crowd, the tagline may as well be “If I drink Ben Café, so shall you.”