ADWEEK recently named Grey the 2013 Global Agency of the Year for what the reputable publication says is the best of advertising achievement for the year ending.
In ADWEEK’s cover story for its December 9 issue, Grey was acknowledged for winning the global accounts of Gillette—a coveted billion-dollar brand, HSBC, Volvo and Montblanc, and several more major accounts for Grey Group’s regional units.
Grey Group also had its best showing ever at the 2013 Cannes Lions International Festival of Creativity, the largest gathering of professionals in creative communications, advertising, and related fields, where the agency won 36 Lions.
It was also a banner year for Grey Group China, which was awarded the “Agency of the Year” title by Campaign Asia, Gold for China Creative Agency of the Year, Silver for Hong Kong Creative Agency of the Year, and The Greater China Creative Agency of the Year Award. In the Asia-Pacific region overall, Grey’s revenue doubled in the past five years.
Grey Group’s Philippine office, Campaigns & Grey, also capped 2013 with its public relations division CaPRi winning the Philippine Quill Agency of the Year Award given by the International Association of Business Communicators (IABC). The Quill Awards celebrate work of exceptional quality and innovation in the communication industry. Notably, Campaigns & Grey is the only multinational advertising agency in the Philippines with provincial divisions, namely Campaigns & Grey Cebu and Campaigns & Grey Davao, working on communications better suited to cultural nuances in the Visayas and Mindanao regions.
Announcing the recognition from ADWEEK, Grey Group Chairman and CEO Jim Heekin said, “A few years ago, we said that we strived to make Grey the global gold standard for agencies in our industry. Well, today we did.”
Grey Group continues to expand its services, particularly adding digital hubs in New York, London and other key offices worldwide. In 2013 alone, the agency won digital accounts from P&G, 3M, Hasbro, Coca-Cola, Darden, Marriott, Lilly and GSK.
With the tagline “Famously effective since 1917”, Grey Group is a global advertising agency headquartered in New York and operating in 96 countries. For local brand management and optimization using Grey-standard communication tools, please call Campaigns & Grey Cebu at (082) 255 8268 or visit www.grey.com/philippines.