After garnering record-breaking financial results in the first half of 2015, Globe Telecom has added another feather to its cap after being named as the top telco brand in the Philippines according to a survey by market insights provider and regional multimedia giant Campaign Asia-Pacific in partnership with global information and insights provider Nielsen.
Campaign Asia-Pacific’s report is part of a region-wide study dubbed “Asia’s Top 1000 Brands”, the region’s most comprehensive research on consumer brand perception and based on an exclusive survey conducted by Nielsen.
In the Philippines (www.campaignasia.com/Top1000Brands/CountryRanking/Philippines), Globe ranked nine (9) places higher than its competitor and well above other Filipino brands in the fast food, restaurant, and airline industries.
Survey participants responded to two (2) questions: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category,” and “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”
Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
The study encompassed 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.