Philippines’ luxury retail kingdom launches expanded store

Rustan's Grand Launch

Opening a whole world of privilege and possibilities, Cebu welcomes a more sophisticated shopping experience with the dawn of the fully completed, multi-level Rustan’s Cebu. Now matching Cebu’s rise as a global manufacturing center and the lifestyle gateway to the rest of the region, Rustan’s Cebu is reemerging a decade later with a stately new department store complex. The new Rustan’s, which officially launched this August, now has a 10,000 square-meter shopping space (from the previous 2,500 sqm) with three floors of prime retail space, housing the lifestyle world’s most covetable brands.

The new Rustan’s Department Store Cebu has specialty levels dedicated to the most luxurious finds in cosmetics, fashion, and home. With wide, well-lit, and well-curated shopping aisles, Rustan’s Cebu is truly the only destination for the world’s top luxury labels, including exquisite new brands for Cebu shoppers.

The first level now features the bolstered Men’s and Cosmetic sections. Ascot Chang, Oleg Cassini, Armani Jeans, and Pedro del Hierro headline the sleekest selections in Men’s apparel, as well as footwear from Kurt Geiger and Born Shoes. Unique and interesting novelties are available from Discovery Shop, including luxury writing instruments and other accessories from Montblanc. Sharing the floor are indulgent fragrances and skincare products from Murad, Clarins, La Prairie, Dermalogica, Dyptique and Acca Kappa, as well as beloved cosmetic brands such as Laura Mercier, Stila, Nars and Chanel.

Dominating the 2nd level is the Ladies section, where a wide-range of fashion brands cater to the tasteful lifestyles of Cebuanas. Celebrated designers Rafē, Rebecca Minkoff, Criselda Lontok, and Cristofoli are gracing the section, together with elegant occasion-wear collections from Tadashi, Laundry, Patra, and Adrianna Papell. More luscious pickings are offered for the women from N Natori, Rachel by Rachel Roy, Lady Rustan Private Label, T Tahari, and Sinequanone. The Ladies’ fashion collections are made every bit more stylish when paired with accessories from Lola Casademunt, Dooney & Bourke, Alexandre De Paris, and Coccinelle.

Also on the same floor are Rustan’s Silver Vault. Jewelry from Adami Martucci, Marco Bicego and Mikimoto, together with the finest diamonds and glowing gems from Yvel and Tamara Comolli gild the floor.

Young Contemporary labels such as Glamorous, Under Armour, Nike, Matix, Jolt, Jealous, Tomato, Everly, Just Black, and Mink Pink are also found on the second floor, giving the best assortments for the hip and edgy youth. Choose over a selection of eye-catching chronographs by Swiss brand ROD, and Giorgio Fedon 1919 from Italy. Match any outfit with the fun and colorful jewels and watches of Dutch-based brand Colori.

Top floor is Rustan’s collection of endearing home décor with special wares from Lenox, Royal Doulton, and Bugatti add panache to the Home section, together with delicately exquisite pieces from Swarovski, Bernardaud, Lalique and Lladró. On the same floor are selections for the youngsters who love to play with fashion. Pick out the best outfits from Neck & Neck, Kiddos, Rustan Jr., and Rustanette. Trunki and Skoot offer functional and practical playthings for the little ones.

Rustan’s Cebu first opened in 1981 along Mango Avenue, and later became part of Ayala Center Cebu in 1995. Rustan’s Cebu is located at Ayala Center Cebu, Cardinal Rosales Avenue, Cebu Business Park, Cebu City. Stay updated with the latest trends and styles by connecting with @RustansPH on Instagram, Twitter and Facebook and #TheNewRustansCebu.

Read more...