SM City Cebu and SM Seaside City Cebu will hold an SM to SM bike trip on Oct. 17 in support of the Breast Cancer Awareness Month known as Pink October.
Registration is ongoing until Oct. 15 during mall hours at the Mall Administration Office located at the second level of The Northwing, SM City Cebu.
The bike trip will begin at 8:30 p.m. on Oct. 17 at the North Open Parking Area of SM City Cebu, and will end at The Cube in SM Seaside City Cebu at South Road Properties.
Bikers are encouraged to wear pink tops or pink shirts during the activity.
All registered bikers will automatically get the chance to win SM gift certificates.
Refreshments will also be served at The Cube.
Registration fee is P150. All proceeds will help fund the projects of ICan Serve Foundation Inc. such as high impact information campaigns and community-based screening programs.
ICan Serve Foundation is a non-profit organization that advocates early breast cancer detection through breast self-examination.
A Pink Healing Mass by ICan Serve Foundation Inc. and The SM Store will also be held on Oct. 25 at 9 a.m. at the Northwing Atrium of SM City Cebu.