by Tetta Baad
It makes the heart sing that many of you turned out to witness the launching of our new brand. Thank you for joining us!
What the Cebu Brand Team has done is Herculean in the sense that a group of different individuals representing their organizations have come together and agreed, yes, agreed, on the tagline – which is no small measure considering the different perspectives we brought to the table.
CHOICE OF COLORS. Red for faith and passion, Yellow for warmth and friendliness, Green for nature and creativity and Blue for the sea and resilience.
So now, our entry in the world stage of tourist destinations joins the multitude of brands all aiming to get travelers to take a look at their offerings and decide where to go.
We are like David, armed with a slingshot and a great heart of courage and nothing much else, walking into the battlefieled to face Goliath, he who stood towering over the boy backed by an army of soldiers armed to the teeth.
But hey, who knew that this puny challenger had more in him than the eye could see?
Faith, passion, the confidence of a child who believed completely that he would prevail, emboldened by the love of his people and by his own sense of purpose.
And he made his point.
Also read: CEBU BRAND SINGS
That, ladies and gentlemen, is what we need to push Cebu beyond the self-imposed boundaries we have built around our tourism industry.
Branding is a community endeavor. Every single one of us, from the taxi driver to the head honcho of top establishments – we must be like David.
Make the brand promise live in real terms. Let that stone hurled from a slingshot hit its mark!
Cebu is, after all, our home. Our special place we want to share with the world. Our home, where the heart sings in the truest sense.
Tetta Baad is the chairperson of the Cebu City Tourism Commission and is one of the brains behind the creating of Cebu’s brand “Cebu, where the heart sings,” which was officially launched at the Ayala Activity Center on Nov. 13, 2015.
Also watch:Cebu, Where the Heart Sings