Hans T. Sy, (extreme left) president of SM Prime Holdings, Inc. and Cebu City Mayor Michael L. Rama (center) lead the symbolic opening of the cinemas in SM Seaside City Cebu.
SM CINEMA, the largest cinema and exhibition brand under the entertainment arm of the SM Group, SM Lifestyle Entertainment, Inc., opens its state-of-the-art cinemas at SM Seaside City Cebu.
SM Cinema redefines the premium 3D cinema experience by launching Southeast Asia’s first laser projection system at the forefront of Cebu.
The Christie® 6P laser projection system will be used on SM’s new large format theatre entitled “SM LARGE SCREEN CINEMA,” which boasts of a super-sized screen almost 30 percent larger than the regular cinema screen size. Representing the pinnacle of laser-illuminated projection, the Christie® 6P laser produces the brightest images with 80% illumination. The Christie® 6P laser offers the best 3D platform that accurately reproduces the colors of the actual movie set, developing the most immersive cinema experience.
The SM Large Screen Cinema also proudly uses the ATMOS Sound System and the top-of-the-line Christie Vive Speakers, engulfing its audience in riveting surround-sound. SM Large Screen Cinema will house 351 guests, seating patrons in a stadium-like setting.