People flock the all-new Montero Sport during its launching at the SM Seaside City Cebu. (CDN PHOTO/LITO TECSON)
Mitsubishi Cebu launches much awaited midsize SUV
Fast Autoworld Philippines Corporation (FAPC), distributor of Mitsubishi vehicles in Cebu, launched the all-new Mitsubishi Montero Sport midsize sports utility vehicle last January 8 at the SM Seaside City Cebu.
Units of the much-awaited Montero Sport arrived in Cebu as early as December last year but FAPC already started accepting reservations as early as November 9.
According to Rene A. Poro, FAPC assistant vice-president for operations, a lot have been anticipating the arrival of the 2016 Montero Sport. He also believes the SUV will once again be its top-selling model soon.
“We already have about 160 reservations for the all-new Montero Sport,” Poro said.
Poro said FAPC is targeting at least 550 units to be sold in the first three months in Central Visayas, Eastern Visayas, and Northern Mindanao.
Last year, Mitsubishi saw a seven percent growth in sales compared to the previous year, with the Mirage subcompact being the growth driver. This year, they are targeting at least a 15 percent growth with the arrival of the Montero Sport.
During the launch, Mitsubishi showcased all seven colors of the Montero Sport at the Mountain Wing of the new mall.
The colors are Sedona Red, Mystic Blue, Virgil Gray, Savanna White, Pyrenese Black, Sterling Silver Metallic and Deep Bronze Metallic.
The new Montero Sport is a complete makeover of the previous generation that was launched in the country in 2008.
Highlighting the exterior is its futuristic face that boasts of the “Dynamic Shield” design and the unique taillights that drip down to the rear bumper.
Powering the Montero Sport is an an all-new 2.4-liter turbodiesel engine with Mitsubishi’s famed MIVEC variable valve timing system.