THE annual Green Fashion Revolution that took Cebu by storm now goes national as the Aboitiz Group holds its fifth run in Manila for the very first time.
Bannering the theme “Ecouture: Greener Design for a BetterWorld,” this year’s cycle will showcase eco-friendly designs by young Filipino talents from the Asia Pacific College, De La Salle-College of Saint Benilde, University of the Philippines-Diliman and the University of Santo Tomas.
As part of the event, a series of creative and learning activities were sponsored by the Aboitiz Group, culminating in the announcement of the contest winner at the grand runway show on Jan. 30 at the SMX Convention Center Aura in Taguig City.
For Aboitiz Foundation chairman Erramon I. Aboitiz, the program has been successful in providing a platform for the youth to celebrate their creative talent while pushing for a timely environmental mindset.
“Aboitiz Green Fashion Revolution is an initiative under our Wealth on Waste Program that promotes creative recycling of waste materials after their useful life. This is part of how we in the Aboitiz Group live out our sustainability mindset: that we can do well by doing good, always making the right long-term decisions that balance the interests of people, planet, and profit,” Aboitiz said.
Aboitiz shared that the designers have re-purposed an estimated 200 kilograms of waste material from various Aboitiz business units for their various collections. This year’s participants will battle for Best Clothing Design, Best Accessories Design, Best Bag Design, and Best Footwear Design. On top of the grand prize, winners will get to implement a corporate social responsibility project for their chosen beneficiary.
Aboitiz Green Fashion Revolution was the brainchild of a group of Aboitiz scholars during the Aboitiz Scholars’ CSR Summit in December 2011 and was first staged in 2012 through the Aboitiz Foundation.
Since then, it has been challenging students to create clothing, footwear, and accessories that make use of recycled materials and highlight the importance of the 3Rs—Reduce, Reuse, and Recycle.