How does a company experience continued progress even after four decades in operation? How does one stay on top of the game in an industry that has seen an exponential growth in recent years? For Camella, the pioneering homebuilder in the country, the key is innovation. By constantly building on innovation, Camella keeps its finger on the pulse of an increasingly discerning market.
Camella has its own Planning, Design, and Innovation team, a group involved in coming up with ways for the company to build homes and communities that respond to modern trends in the industry while focusing on one important factor: the Filipino family.
What does the modern Filipino family want and need in a home?
The first thing that Camella’s Planning, Design, and Innovation team considers is the location. Members of every modern Filipino family can make the most of their lives by having: (a) convenient access to their places of business, leisure, and education; (b) a secure atmosphere, free from fear and anxiety; and (c) an ambience of peace and serenity, reinforced by an abundance of natural elements, such as trees, brooks, and meadows.
The next thing that is factored in is a way to build a sturdy house whose design quality is not compromised by cost-efficiency. This is why the materials used are modern, stylish, reliable, and budget-friendly. Ceramic and vinyl floor tiles, pre-painted simulated roof tiles, and fiber cement boards are examples of durable, easy to maintain, and cost-efficient materials that Camella uses in its modern homes.
With all of those things considered, the Planning, Design, and Innovation team combines seasoned design instincts with mathematical precision in order to draw up the best home possible. How to make this happen? The use of innovative technology.
State-of-the-art planning and design technology
Before a Camella home is physically constructed, the Planning, Design, and Innovation team uses a Building Information Modeling (BIM) software to build the structure virtually and assess all of its components piece by piece, ensuring that sizing and dimensioning fit the lifestyle and space requirements of the modern Filipino family. BIM technology is still in its infancy in our country but is prevalently used in more progressive countries like Singapore, Germany, and the U.S.
One of Camella’s newest designs, the Fatima model, is an example of a modern structure that was pre-planned using BIM technology, with thoughtful consideration on the use of cost-efficient materials. The result is a Filipino home that is physically reliable, optimally value-for-money, and stylistically modern and refined—the embodiment of a Camella innovation.
As Camella pushes ahead to be in service for decades more, its Planning, Design, and Innovation team continues to work on ways to infuse technological and conceptual innovations into their homebuilding process. The team already has things progressing on the drawing board, new innovations that they can’t wait to implement and introduce to the Filipino people in the nearest future.
This is how Camella stays on top of the game This is how it remains to be the #1 Home Builder in the country.
Camella is the residential component of the larger development of Vistaland and Lifescapes, Inc. In close to 40 years, the company has built more than 300,000 homes across the country. In Cebu, Camella is celebrating its 25th year of providing high-quality homes with world-class settings in exquisitely themed communities. For more information on Camella and its impressive portfolio, visit www.camella.com.ph.
The Fatima model, the embodiment of a distinctively Camella innovation.