METRO Retail Stores Group, Inc. has opened a Super Metro Hypermarket in Calbayog City, Samar, the first store to be inaugurated in line with the company’s strategy to double its nationwide retailing footprint in the next five years.
The two-floor hypermarket in Calbayog City is Metro’s 27th store in the Visayas and 47th nationwide. It’s the 15th Super Metro in just three years.
“One of our strategic initiatives is to go to underserved areas where there is a lot of room for growth,” Metro Retail Chairman and Chief Executive Officer Frank S. Gaisano said in a statement.
The Super Metro Hypermarket is a one-stop community store that offers customers the convenience of a supermarket and department store combined, providing customers with a wide selection of food and general merchandise at competitive prices. It also features the company’s very own ancillary store, Metro Pharmacy.
“The hypermarket is our fastest growing format,” Gaisano said. According to Euromonitor, Metro Retail is the largest hypermarket operator in the Visayas in terms of retail sales value in 2014.
Metro Retail is present in key cities in the Visayas region, Central Luzon, National Capital Region, Calabarzon and Bicol region, and operates three different store formats—Metro Department Store, Metro Supermarket, and the Super Metro Hypermarket.