International clothing brand American Eagle Outfitters opened its first mall outlet at the Sea view wing of SM Seaside City in the South Road Properties (SRP).
Martin de Leon, the company’s corporate business director for the Philippines, said their SM outlet is their 11th store in the Philippines and the first in the Visayas.
De Leon said the celebration of their launching starts today, Feb. 25 until Sunday next week and will consist of several promotional activities to attract customers.
He said they are testing the Cebuano market for clothing preferences, and will be introducing new items in the next couple of months.
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