Cebu Chamber of Commerce and Industry (CCCI) board of trustees and staff hold a strategic planning session facilitated by Padma Mangharam-Siap (4th from left). (CCCI Facebook)
THE Cebu Chamber of Commerce and Industry (CCCI) adopted a tagline to exemplify its role in promoting economic development and make the organization more relevant to its members and the business community in Cebu.
The tagline, “Bringing business to the next level,” was agreed on during a strategic planning session participated in by the new Board of Trustees under president Melanie Ng.
In a statement, the chamber said it will focus on four major strategic thrusts in the next two years.
First is “to open more doors and come up with the most effective and efficient communication system that is relevant to the members and the business community.”
This can be realized through utilizing the appropriate communication strategy to effectively convey the message to and from key individuals, groups and members, the chamber said.
Second thrust is “to represent business by closely working with government to improve competitiveness, sustainability and prosperity of business.”
This can be attained by bringing the CCCI agenda forward in various regular and special bodies the chamber sits in as well as engaging the trustees and members into programs where they can contribute their expertise, perspectives and combined wisdom.
The third thrust is “to help business go to the next level.”
This can be achieved through the continued mentoring and coaching of chamber members tailor fit to support its level of business development – may it be a start-up, growing, established or expanding companies.
Fourth thrust is “to enhance the organizational capability of the leadership team driven by shared values, vision, passion and collaboration.”
This can be accomplished by conducting team-building and benchmarking activities, continued strategic thinking sessions and staff capability enhancement.