Under Armour ambassador Jim Saret who is also the conditioning trainer of the Philippine Olympic Team attended the opening of Under Armour Cebu. (CDN PHOTO/ GLENDALE ROSAL)
UNDER Armour unveiled its first flagship store in the Visayas and Mindanao on Sunday at the Ayala Center Cebu.
This will be the first store outside of Manila and the fourth in the country. The three others are in Bonifacio Global City, SM Megamall and UP Town Center in Metro Manila.
According to One of A Kind Marketing Managing director Christine Majadillas, aside from offering Cebuanos the latest Under Armour gear, they will also hold sports clinics in different sports such as running and basketball in the grassroots level for free. The planned program is tentatively scheduled for October this year.
“We already started this program in Manila and we want to bring it here in Cebu. We want to expand the influence of Under Armour to everyone,” Majadillas said.
A mini fitness challenge competition featuring runners and fitness buffs highlighted the grand opening. /REPORTER GLENDALE G. ROSAL