THE 2016 Cobra Energy Drink Ironman 70.3 Philippines marks its biggest year with the Asia Pacific Championship. This year’s race brings in the strongest line up of professional triathletes across the globe coming together on August 7 in Lapu-Lapu City, Cebu.
Cobra Energy Drink remains to be the strongest partner of Ironman 70.3 Philippines and Sunrise Events. Since 2009, Cobra has been there to power up the mind and body of every Ironman.
The Cobra Ironman promises the toughest battle of the self and spirit with its grueling 1.9K swim, 90K bike, and 21K run. There will be a live webcast of the race in 120 countries with an expected number of over 2 million viewers. The race also places the highest prize money with USD 75,000.
Previously held outside Asia, Cebu won the bid to host the championship. As explained by CEO of Ironman AsiaPac, Geoff Meyer, the booming of the sport in the region and the phenomenal growth of Cobra Ironman led to the decision of hosting it in the Philippines.
Cobra continues to see itself as a strong partner of the triathlon community. On and off the racing grounds, this is the spirit of a true fighter, the Cobra energy that is innate in every Filipino’s hearts and will live on despite the odds. /Ateneo de Manila University intern Maria Lelaina Cardeño