Targeting: The way to go

Cielito F. Habito - @inquirerdotnet 03/22/2022

Oil prices have always been volatile since the early 1970s when the Organization of the Petroleum Exporting Countries began flexing its global muscles. In the last two years alone, the crude oil price per barrel has spanned…

Gov’t targeting to test 1.5% to 2% of total PH population for coronavirus

Darryl John Esguerra 05/19/2020

MANILA, Philippines — Insisting that no country has done testing 100 percent of its population for the coronavirus, Malacañang on Tuesday said the government is eyeing to test 1.5 to 2 percent of its almost 110 million…

Targeting Cebu’s biz, leisure travel market

Cris Evert Lato-Ruffolo 08/24/2018

SEDA AYALA’s SOFT OPENING Ayala Land Inc.’s (ALI) homegrown brand, Seda, is poised to capture the business and leisure travel market as Seda Ayala Center Cebu, its biggest property in the Visayas soft opened last August 19.…

NGO warns about online scheme targeting OFWs

Inquirer.net 01/07/2018

A non-government organization (NGO) specializing on labor migration, warned medical clinics and recruitment agencies catering to overseas Filipino workers (OFWs) not to fall for a scheme hatched allegedly by the Gulf Cooperation Council (GCC) Ministry of Health,…

From ‘trendjacking’ to targeting the ‘frog generation’

Jose Santino S. Bunachita 11/22/2017

CDN CONVERSATIONS: ‘DIGITAL MARKETING: TRENDS, INSIGHTS AND INNOVATION’ Have you ever heard of “trendjacking”? According to Eugene Demata, chief creative officer of Campaigns and Grey, it is a popular technique among advertisers wherein they hop on small…

Targeting the ‘unbanked’

Victor Anthony V. Silva 09/28/2017

Remittance firm ties up with co-op to bring service to individuals without bank accounts A money remittance firm has partnered with a local cooperative to strengthen its presence in Cebu and reach out to more “unbanked” individuals…

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