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In developing products or drawing up marketing strategies for 2016, businesses would do well to consider 15 consumer trends. Charmaine Bautista-Pamintuan, chief marketing officer of the Inquirer Group, classified these trends into four pillars: Profile, Patterns, Perception,…
Three industry leaders in the digital and marketing landscape yesterday discussed trends, innovations and opportunities for business, especially in social media, in Cebu Daily News’ Conversations, the first of a series of special forums. The insights can…
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