Four ecotourism groups in Aloguinsan town, northwest Cebu are now ready to move to the digital space after attending the Panalo Community Training sponsored by Talk ‘N Text (TNT) and organized by Grassroots Travel, a local company working with communities to help promote responsible and sustainable travel.
The same set of trainings will be held in three other towns in southern Cebu namely Boljoon, Samboan and Santander.
During the four-day workshop, the participants were able to create a demo website for their community groups. They also learned about travel trends, branding and packaging, blogging, photography, videography, social media marketing and analytics, online and digital marketing tools, and responsible use of the Internet.
During the closing remarks, Aloguinsan Mayor Cynthia Moreno thanked the communities for taking the lead in promoting Aloguinsan. “Kamo, ang mga local community dinhi sa Aloguinsan, ang nagdala sa pangalan sa atong lungsod nga mailhan sa tibuok probinsya sa Sugbo, sa tibuok nasud ug sa kalibutan. Diba, nindot kaayo palandungon (You, the local communities made Aloguinsan known throughout the province of Cebu, in the country, and in the world. Doesn’t that sound wonderful)?” said Moreno.
The participants in the training are members of four associations managing four different ecotourism activities in Aloguinsan: Baetas or Bojo Aloguinsan Ecotourism Association (Bojo River cruise), Kea or Kantabogon Ecotourism Association (The Hermit’s Cove), Chat or Cultural Heritage for Aloguinsan Tourism (organic farm and culinary) and Arra or Aloguinsan Reef Rangers Association (snorkeling and dolphin-watching).