Assistant road safety instructor explains a task to the child participant of the Junior Driving Course.
VOLKSWAGEN Philippines steps up its award-winning Child Safety Initiative campaign this August to November 2016 by holding five mall tours in various urban centers.
The campaign introduces early childhood safety awareness to children as young as 4 to 8 years of age and imparts important road safety habits to their parents.
The project also provides benefits during the rainy season as both motorists and pedestrians are exposed to increased risk of accidents caused by wet, slippery roads and poor visibility during inclement weather.
Volkswagen PH kicks off its CSI campaign on August 6 and 7 at Robinsons Magnolia in New Manila, Quezon City; August 20 and 21 at Robinsons Place Las Piñas; October 1 and 2 at Robinsons Place Lipa in Batangas; October 15 and 16 at Robinsons Galleria Cebu; and, November 5 and 6 at Robinsons Place Manila.
For these upcoming CSI tours at Robinsons malls, new features and attractions have been added to the setup. Apart from the miniature simulated roadway within a community (complete with road signages, stoplights, and miniature vehicles) for the kids’ use at the Junior Driving Course, as well as the Child Seat Corner, there will also be a “Pledge Wall,” where children and parents can sign their commitment to the slogan “Child road safety begins with me” using a 6×6-inch pledge sticker that they will sign and subsequently post at the Pledge Wall. Car stickers bearing a similar design as the pledge sticker will also be distributed as souvenirs to participants.