PLDT executives present details of the SME Nation project. (CDN PHOTO/MAURICE JITTY VILLAESTER)
The PLDT SME Nation kicked off the second leg of its Big Talks conference series as part of their efforts to empower the micro, small, and medium enterprises (MSMEs) in Cebu at the Marco Polo Plaza Hotel.
In a press conference, Mitch Locsin, PLDT SMart SME Nation’s Vice President and
Head, told the press that this is one of their initiatives to communicate with their customers.
“Gone are the days when we just present the product,” Locsin said.
Now on its ninth year, PLDT SME Nation is servicing 200 000 customers to date.
Initially launched in 2010 it was called The Bossings then replaced with #BeTheBoss.
Locsin said they envision this project to also include Mindanao in the future. As of now, they have already partnered with Cebu and Mandaue Chamber of Commerce and Industries.
“We want the MSMEs to know how to bring their businesses into digital. As of now, businesses have this misconception that if they have a Facebook page, it already constitutes as a digital presence,” he said.
Also present during the talks were Niño Nanquil, Area Sales Head of PLDT SME Nation; Jecyn Chua-Teng, AVP and Head of SAPM, PLDT SME Nation; Gabby Cui, AVP and Head of CMC, PLDT SME Nation; and Joshua Aquino, Marketing Communications Lead of PLDT SME Nation.
The highlight of the Cebu leg of the Big Talks conference, which will be in Ted Talks format, is a forum led by a stellar lineup of business ambassadors from Penshoppe’s Bernie Liu leading the keynote, followed by a panel of discussion on “Going Global” joined by fellow industry giants, Justin Uy of Profood International Corporation and Joe Magsaysay of Potato Corner.
They will also introduce its pillars in Cebu through a talk on “Inclusive Growth” through the talks of Joseph Calata of Cata Corporation, Kim Lao of Kimstone, Rudy and Rosiell de Leon of Bianca’s candy, Jacque Gutierrez and risa Trillo of Happy Skin, Carlo Calimon of Mobkard, and Tina Sambalido of Renegade Folk./UP Cebu intern Maurice Villaester