A brand launched “for the love of Cebu”

11/14/2015

by Tetta Baad It makes the heart sing that many of you turned out to witness the launching of our new brand. Thank you for joining us! What the Cebu Brand Team has done is Herculean in…

CEBU BRAND SINGS

Vanessa Claire Lucero and Eileen G. Mangubat 11/14/2015

Festival dancer, heart,  colors capture ‘essence’ of people, island At last, the island of Cebu has defined its own brand. To proud residents and tourists, Cebu is “where the heart sings.” The tagline in colorful letters and…

Cebu brand unveiled

Vanessa Claire Lucero 11/13/2015

Cebu– where the heart sings. After six months of consultations and workshops, this new brand for Cebu was unveiled Friday night. The Cebu Brand Team is composed of the Cebu Chamber of Commerce and Industry, Cebu Association…

New GT Cosmetics plant in Lilo-an to increase production capacity

08/11/2015

A homegrown cosmetics maker is building a new facility and expanding its skin care product line as sales remain strong. GT Cosmetics Manufacturing, Inc. is building its third production facility in Tayud, Liloan town in northern Cebu.…

‘CLEAN UP, PLEASE’

Vanessa Claire Lucero 06/21/2015

US consul appeals to Cebu City Hall,  building owners, tourism sector Cebu could be a “beautiful city” if not for the state of disorder of traffic, garbage and shabby buildings especially  in its historic downtown area. This…

Virgin Island attracts visitors

Michelle Joy L. Padayhag 05/24/2015

There’s a new getaway for beach lovers who are fed up with overcrowded island destinations. A private  island across Sta. Fe town in  north Cebu  recently opened to guests who want to relax in its serene powdery…

WHAT IS CEBU’S BRAND?

Aileen Garcia-Yap 05/21/2015

Tourism stakeholders toss around ideas If Cebu were a person, what would  the gender be – male or female? Is Cebu old or young?” Branding expert Jacqueline Alexis Thng  from Singapore posed these questions yesterday to guide…

Cebu is a woman, a ‘siloy’ and summer

Boboi Costas 05/21/2015

Cebu is a “young vibrant woman”. That’s the image that popped up in a Branding  for Cebu creative session where local tourism stakeholders were asked what best personifies Cebu. The session facilitated by Jacqueline Alexis Thng of…

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