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AutoStudio opens MINI Cebu showroom, shares big love with Cebuanos

By: - March 29, 2023

Iconic and incomparable are only a few words to describe MINI Cooper. This brand fits all ages, bringing smiles anytime, anywhere.     

Luckily, Cebuanos do not need to look far because Autostudio Philippines Corporation (AutoStudio) shares big love as it opened a new MINI dealership here in Cebu.

For more information about the showroom and its services or to arrange an appointment, customers are invited to call 0917-652-3345

MINI Cebu showroom was officially launched last March 21, 2023. It is now open to the public at Cebu Veterans Drive, Nivel Hills, Lahug, Cebu City. It operates from Monday to Saturday, 9:00 am to 6:00 pm, and Sunday from 9:00 am to 5:00 pm. 

Head of MINI Asia Kidd Yam, President of MINI Philippines and Autohub Group Willy Tee Ten, President of AutoStudio Alfonso Luzuriaga Jr., and esteemed Board Members of AutoStudio Gabriel Alonzo, Edmundo Samson, and Wilson Tan graced the launch event.

Operated by AutoStudio, the facility offers a full suite of services such as new car displays, three after-sales service bays, and retailing of vehicle and lifestyle accessories. 

The new showroom measures 419.57 sqm and displays the MINI Cooper S 3-Door, a compact urban icon fit for the streets, and the MINI John Cooper Works 3-Door, embodying the essence of motorsport. The showroom also features a dedicated John Cooper Works corner, an expansive lifestyle and lounge area for customers to enjoy, and comprehensive service facilities for clients.

MINI Cebu is the sole MINI dealership in Central Visayas.

According to Yam, “The Philippines is one of our key markets in Southeast Asia for MINI, and it registered over 30% growth in volume in 2022. This encourages us to do even better in 2023: by creating engaging experiences for our MINI community, bringing the latest edition models to market, and taking care of our customers with the best service. It is my honor to be here at the launch of MINI Cebu. I thank the MINI Philippines team for their outstanding work and commitment to our customers.”

Tee Ten added, “The MINI Cebu showroom is a testament to the strong partnership between the Autohub Group of Companies and AutoStudio. MINI first established our pop-up store in Escario in February 2021. It is wonderful to have a permanent presence in Central Visayas to better cater to our customers in the southern Philippines.” 

On opening the new showroom, Luzuriaga expressed, “We are proud to launch the new and permanent home of MINI in Cebu. It is both an honour, and a great responsibility, to be the only MINI dealership in Central Visayas with full services. We will work hard to provide our valued MINI clients with the high-quality services they deserve and the signature go-kart driving fun they desire.” 

MINI Cebu is offering special promotions of up to 10-percent discounts on selected MINI lifestyle items and up to P100,000 discount on new MINI units during its launch period from March 21 until March 31. 

For more information about the showroom and its services or to arrange an appointment, customers are invited to call 0917-652-3345

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