H&M opens biggest store in the country in Ayala Center Cebu

After much anticipation since it announced plans to expand into the southern part of the Philippines earlier this year, H&M, Hennes & Mauritz AB (H&M) is happy to confirm the opening of its first store in Cebu – in Ayala Center today.

“There has been great excitement and buzz around H&M in this part of the country, and we are happy to finally announce the opening of our first store in the city on  November 27th! The wait will surely be worth it as we not only bring three floors of fashion heaven to Ayala Center Cebu, but our biggest store in the Philippines to date. To our Cebuano shoppers, we will offer the same quality at the best price in a sustainable way,” said Fredrik Famm, Country Manager for South East Asia.

H&M Ayala Center is a full concept store, carrying ladieswear, menswear, kids and HOME. It will open featuring the brand’s stylish holiday campaign and will showcase an exciting selection of gifts and fashion for the season. H&M will also continue to feature its Garment Collecting initiative in this store, where customers can donate their used clothes and get a discount voucher to use for their next purchase at H&M.

Those shopping on opening day can expect great offers! Gift cards will be handed out to the first 300 in line – P5,000

Gift Card for the first, P2,500 Gift Cards each for the second and third, and varying amounts ranging from P300 to P2,000 each for the rest. The next 300 will walk away with special H&M umbrellas and tote bags. A special treat also awaits stylish shoppers – 5 of the most fashionable people spotted in the queue before opening will be chosen and given P2,000 Gift Cards each. All other fashion lovers can enjoy holiday deals of up to 50% off on select items.

The store opens today from 11AM-10PM, and regular operating hours from 10am-9pm on weekdays and 10am-10pm on weekends will resume thereafter.