Homegrown lechon brand opens third restaurant in Cebu

Rico’s Lechon founder and CEO Enrico “Rico” Dionson (2nd frm left) leads the ceremonial lechon slicing to open the third Rico’s Lechon restaurant at Axis Entertainment Avenue at Vibo Place along N. Escario Street in Cebu City. (CDN PHOTO/VICTOR ANTHONY V. SILVA)

Recognizing the increasing demand for lechon and event bookings in their branches in Barangay Mabolo, Cebu City and on Mactan Island, Cebu, Rico’s Lechon opened its third and largest restaurant in Cebu on Monday.

Enrico “Rico” Dionson, founder and chief executive officer of the chain of restaurants, said bringing the brand close to the heart of Cebu City would not only accommodate more customers but also reach out to those who may find it hard to access the first two branches.

The newest home of Rico’s Lechon is Axis Entertainment Avenue at Vibo Place along N. Escario Street, just a few minutes away from the Capitol.

This branch is a two-story facility that features a 100-seating capacity dining area and another 100-seating capacity function room.

The restaurant is a two-storey facility featuring a 100-seat dining area and a 100-seat function room. (CDN PHOTO/VICTOR ANTHONY V. SILVA)

Apart from their signature lechon, the restaurant also offers a wide array of Filipino dishes.

Dionson earlier said, after 20 years in the business, they will now be focusing on expansions and make Cebu’s lechon known to the world, hence the aggressive opening of restaurants in Cebu.

The first restaurant opened in 2012 at The Ridges in Sitio Panagdait, Mabolo.

Last February,a second branch opened at the Mactan Promenade in Lapu-Lapu City, a 90-seater restaurant just a few meters away from the Mactan Cebu International Airport .

Rico’s Lechon at Axis is open daily from 8 a.m. to 10 p.m. for take-out and 10 a.m. to 10 p.m. for dine-in. It is also available for private events.