You leaf through the opening pages, much like a blank canvas—and a line or so hits you:
“The question for everyone alive today is this: What kind of legacy will you leave behind?
Will you leave a beautiful legacy for others to enjoy? Or will you leave a legacy of debt, pain, poverty, and sin that the people who come after you will have to pay for?”
And it’s a choice to thoroughly plan ahead for a well thought-out and cohesive 2018. The Coffee Bean & Tea Leaf’s Giving Journals pave the way for the planner enthusiast to tread on a different path for the year ahead.
Designed with the unselfish and heartful individual in mind, it is chock full of ideas on transforming lives, truly inspiring one to get out of the box and try new things. Would you believe it’s already on its 10th year?
Even more special, CBTL’s Giving Journals for 2018 include a customizable cover, especially made for the individual who use art as a form of self-expression.
The other three designs are in colors of green, grey, and blue, reflecting the brand’s premium coffees and teas.
A YEAR OF PURPOSE
As holiday cheer begins to fill the air and traditions come alive, so are our hearts called upon by the true message of Christmas.
It is a time to remember that we each are called to live a life in fellowship with others by being generous; by knowing and understanding the needs of others and focusing on those needs above ours, not only during Christmas but throughout the rest of the year.
The brand’s holiday tradition has always been rooted in giving and in the outpouring and sharing of blessings with one another, and the brand invites everyone to do the same.
Celebrating its journey of giving through the years with the central theme: Leave a Legacy, the brand dedicates its 10th year to its purpose — to empower each individual to live excellently and purposefully by living a life of service to others.
CBTL’s marketing person Nella Lomotan surmised that more than design and aesthetics, 2018’s planners serve a purpose of social responsibility the legacy The Coffee Bean & Tea Leaf hopes to leave behind which is to change lives and communities for the better.
The year’s holiday tradition, by supporting the Giving Journal initiative will help live out the legacy of the Real LIFE Foundation, the direct beneficiary of the Giving Journal.
CBTL planners for 2018
“The Real LIFE Foundation exists to serve the poor in the Philippines by providing opportunities for educational assistance and holistic development. Since established, Real LIFE has not only allowed over 300 scholars from all over the country to earn a university degree, it has more importantly empowered these scholars to meaningfully impact the lives of others as productive change agents for good, much in the way as their own lives have been changed. Through the tremendous support we receive each year for our Giving Journal campaign, we have been able to directly support the Real LIFE Foundation, producing over 40 graduates — number we commit to growing through the years as The Coffee Bean & Tea Leaf sustains its efforts in nation building,” Lomotan said.
Believing that each person has a responsibility to leave a legacy of profound good, impacting the lives of others, the brand encourages its community to not only ask questions such as: “What do I want to do?” or “What are my goals?” but instead, to ask one’s self: “What are my roles?” and “What does the world need from me?”
As we set our hearts on another year, the The Coffee Bean & Tea Leaf’s hopeful mission is this: To enable its community to expand their vision by including others.
With the holiday spirit and traditions to look forward to, a new year ahead with the Giving Journal paves the hope that we will all be filled with the spirit of humility compassion and generosity, and that we all learn to set aside our self-centered agendas and consider the needs of others as we strive to be persons of value within our own communities and our country.
To redeem the 2018 Giving Journal, simply collect 12 stamps in any The Coffee Bean & Tea Leaf store nationwide.
