The Coffee Bean & Tea Leaf® is a brand centered around passion – a passion for its premium products, its people, the guests they are privileged to serve, and everyone they work with from around the world. It is also a brand centered around purpose. They believe that social responsibility is their privilege, and that they are called to be instruments of love and compassion. They reflect this through their broad range of Caring Cup initiatives – where there is a need, they work diligently to respond.
As The Coffee Bean & Tea Leaf® launches its 2019 Giving Journal, the brand hopes to instill within their own community the principles of generosity that they uphold and live by. There are 12 unique artworks produced by local Filipino artists in the Philippines, customers of The Coffee Bean & Tea Leaf®. Their artworks represent their own interpretations of generosity:
“Generosity makes us human” by Jun Almarines
Your actions define the kind of person you are — not the clothes that you wear or the things that you have.
Each week of the 2019 Giving Journal includes inspiration to guide each individual to a live a more generous life, and includes monthly reflections and goal-setting pages at the start and end of each month.
The 2019 Giving Journal comes in 4 different covers: 2 cork covers and 2 hardbound covers in matte finish and gold foil stampin g that comes in colors of black & teal gray.
Since 2011, The Coffee Bean & Tea Leaf®, and the Real LIFE Foundation have been partners in nation building – empowering the underprivileged youth through educational assistance, character formation, and leadership development. Each Giving Journal redeemed opens up a new chapter of generosity for everyone, since the campaign directly benefits the Real LIFE scholars — changing their lives and ultimately, changing
the nation!
Only 12 stamps equivalent to 12 beverages are needed to redeem a 2019 Giving Journal- an easy way to help and take part in the yearly tradition. Collecting of stamps in any The Coffee Bean & Tea Leaf® store nationwide begins October 27. One of the two holiday drinks will also be released on October 27, the Ube Ice Blended , and come November 12, the Chocolate Nut Ice Blended and Latte — familiar flavors that will surely make you come home to The Coffee Bean & Tea Leaf ® for the holidays!
HOW TO CLAIM THE GIVING JOURNAL:
1. Collecting of stamps for The 2019 Giving Journal will start on October 27, 2018.
2. The 2019 Giving Journal may be redeemed when a stamp card is completed with 12 stamps for purchase of the following items:
(1) Original Ice Blended ® (any flavor, regular or large size)
(1) Tea Latte (any flavor, regular or large size)
(1) Coffee-based beverage (any flavor, regular or large size)
(1) Holiday featured beverage (any flavor, regular or large size)
(8) The Coffee Bean & Tea Leaf® beverages* (regular or large size)
*Coffee or tea-based beverages, Original Ice Blended ®, Hot Chocolate/Vanilla, Cold Brew, Nitro Brew
Stamps may also be collected by purchasing the items below:
(1) Ready Coffee Box (any flavor) = 1 stamp
(1) CBTL™ Capsule Box (any flavor) = 2 stamps
(1) CBTL™ Single Serve Beverage System (any model) = 12 stamps
The 2019 Giving Journal may also be purchased for Php 1,999.
3. A minimum single-receipt purchase of any REG or LRG sized coffee or tea-based beverage, Original Ice Blended ®, Cold Brew, Nitro Brew, Hot Chocolate/Hot Vanilla, Ready Coffee box, CBTL™ capsules, qualifies a customer to automatically get a stamp card.
4. Once all 12 circles are stamped and completed, customers will be able to claim their 2019 Giving Journal at any The Coffee Bean & Tea Leaf® store.
5. The completed stamp card should be presented and surrendered to the store where the Giving Journal will be claimed. The cashier will punch the stamp card to prevent reuse.
6. All customers of The Coffee Bean & Tea Leaf® can avail and join the promo.
7. Combining of stamp cards is not allowed.
8. Stamps cannot be redeemed in conjunction with another promo.
Learn more about our 2019 Giving Journals by visiting The Coffee Bean & Tea Leaf®’s pages: facebook.com/coffeebeanphilippines, facebook.com/caringcup, instagram.com/cbtlph, instagram.com/caringcup and coffeebean.com.ph.
