New Brit on the block: MG Cebu shows off vehicle lineup in meet and greet event
Morris Garages (MG) gave Cebu a glimpse of its vehicle lineup at its new Cebu dealership along AS Fortuna Street in Banilad, Mandaue City on Tuesday evening.
MG Cebu puts on display in its showroom the MG RX5 compact SUV, MG ZS subcompact SUV and the MG 6 compact sedan, all of which boasts of rich British automotive heritage dating back to over 90 years.
In an interview with Cebu Daily News during the meet and greet event, MG Cebu Sales Manager Valarie Borja said she is positive that the brand will be well received by the Cebuano market, despite now being made by the SAIC Group, which is China’s largest car maker.
“I think Cebu will be ready to take on the brand because it’s something new. And, considering the price positioning we have, it can really compete well with the other brands,” Borja said.
“I believe we will be able to get a good reception from the Cebuano market.”
Prices are a huge advantage for MG vehicles.
The MG ZS, for example, starts at a price of P868,888 for the manual transmission.
The top of the line is priced at P1,048,888, with all the premium features like soft touch materials in its panels and dashboard, sunroof and leather seats.
The MG RX5 starts at a price of P1,108,888 while the MG 6, which boasts of a 1.5-liter turbo engine, starts at P1,118,888.
All three come with a 5-year warranty.
“So if you compare it with other car brands, you can see that the prices are really very affordable,” Borja added.
Borja is also confident of the success of the brand, knowing that it is handled by a reputable and recognized organization in The Covenant Car Company Inc. MG Cebu, meanwhile, is under the Genesis Motors Corporation.
“Right now, we are not concentrating on the volume (sales) yet because the brand is new. What we are concentrating on now is making the brand known to the public,” Borja said.
Meanwhile, Borja is encouraging those curious about the brand to check out MG vehicles either in its newly opened showroom along AS Fortuna Street, which used to be Volvo Cebu, or at the SM City Cebu, where it is displaying its vehicle lineup until December 20.
For those who can’t, check out these photos from the meet and greet event:
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