After much anticipation since it announced plans to expand into the southern part of the Philippines earlier this year, H&M, Hennes & Mauritz AB (H&M) opened its first store in Cebu – in Ayala Center last November 27.
“There has been great excitement and buzz around H&M in this part of the country, and we are happy to finally announce the opening of our first store in the city on November 27th! The wait will surely be worth it as we not only bring three floors of fashion heaven to Ayala Center Cebu, but our biggest store in the Philippines to date. To our Cebuano shoppers, we will offer the same quality at the best price in a sustainable way,” said Fredrik Famm, Country Manager for South East Asia.
H&M Ayala Center is a full concept store, carrying ladieswear, menswear, kids and HOME. It will open featuring the brand’s stylish holiday campaign and will showcase an exciting selection of gifts and fashion for the season. H&M will also continue to feature its Garment Collecting initiative in this store, where customers can donate their used clothes and get a discount voucher to use for their next purchase at H&M.
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