Magnum opens first Cebu pop-up pleasure store

By: Victor Anthony V. Silva November 15,2016 - 11:26 AM
Located at the second floor of SM Seaside City Cebu, the pleasure store allows buyers to customize their own Magnum ice cream bar with 18 different toppings (CDN PHOTO/NIZA MARIÑAS).

Located at the second floor of SM Seaside City Cebu, the pleasure store allows buyers to customize their own Magnum ice cream bar with 18 different toppings (CDN PHOTO/NIZA MARIÑAS).

Belgian chocolate ice cream brand Magnum will officially enter Cebu with the opening its first pop-up pleasure store in Cebu on Thursday, November 17.

Located at the upper ground floor of SM Seaside City Cebu, the pleasure store allows buyers to customize their own Magnum ice cream bar with 18 different toppings.

“We brought it here because there has been a lot of clamor. We put up a store in SM Seaside, particularly, because of its vibrance and it is an up-and-coming mall. It is also one of the largest malls in Asia,” said senior brand manager Diane Tan in an exclusive media preview on Tuesday.

Tan invited Cebuanos to create their own Magnum and added that from November 17 to 26 the first 50 customers will get to make their own Magnum for free.

Customers simply go to their official Facebook Page and share the Magnum post.

Magnum launched its flagship pleasure store in the Philippines at SM Aura in 2014 and moved to SM Mall of Asia last December 2015. ###

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TAGS: belgian chocolate, belgian chocolate ice cream, cebu pop-up, chocolate, ice cream, ice cream bar, magnum, pop up, SM Seaside Cebu, SM Seaside City, topping

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