Landmark year: Volkswagen PH awarded 14 times in 2016

By: PR December 12,2016 - 09:03 PM

ONLY ON its third year of operations in the country, Volkswagen Philippines has already been awarded and recognized a total of 14 times this 2016 for its various models and CSR efforts, making this a landmark year for the German automaker.

This roster of awards started on Feb. 26 when its Child Safety Initiative campaign (CSI) was accorded the Silver Anvil Award in the Public Relations Programs: Specialized Advocacy Campaign by the Public Relations Society of the Philippines (PRSP) during the 51st Anvil Awards ceremony.

The CSI campaign was recognized once more on Nov. 24, when it won Best in Road Safety Advocacy during Top Gear Philippines’ 2nd Stig Awards, for its second successive win in the annual awards.

The CSI campaign, launched in April 2015, is part of the global CSI strategy of the German automaker rolled out in various countries that aims to introduce early childhood safety awareness to children four to eight years of age, while imparting important road safety habits to their parents.

In September, the Volkswagen Golf and Passat won for their respective categories (Premium Compact and Executive Sedan) at the 2016 C! Awards, the annual motoring industry recognition program of C! magazine.

On Oct. 13, Volkswagen PH bagged eight victories in the Media’s Choice component, spread over three categories, in the 2016-2017 Auto Focus People’s Choice and Media’s Choice Awards (AFMCA). These were: Best Engine Performance for the Golf GTI, Touran and Passat; Best Value for Money for the Golf GTI, Touran, Passat, and Touareg, and; Best Design for the Golf GTI.

Volkswagen PH’s wins in the Media’s Choice meant the winning models received at least 51 percent or more of the total votes cast by active members of the Philippine motoring media in that model’s specific performance category.

Capping off Volkswagen PH’s award-winning year was the Passat’s recognition as the Car Awards Group Inc.’s (CAGI’s) choice in the Luxury Mid-Size Car Category, announced on Nov. 21 during the Car of the Year-Philippines awarding ceremonies. On the same occasion, the Passat also received special citation from the  Metro Pacific Tollways  for  Best Safety Award.

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TAGS: automaker, Car Awards Group Inc., Child Safety Initiative campaign, CSI, CSR, German, landmark, Philippines, PRSP, public relations, Public Relations Society of the Philippines, Society

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