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PrimaryHomes Breaks Ground 11.4-hectare Project in Toledo

By: - February 21, 2022

Premier developer Primary Homes Inc. (PHI) held a groundbreaking ceremony for its 11.4-hectare residential development in Toledo City on February 10, 2022.

The development which is wholly supported by the Toledo City LGU and the National Anti-Poverty Commission (NAPC) will have a total of 1,300 mixed product-type house and lot units.

Primary Homes Inc. held a groundbreaking ceremony for its first horizontal project in Toledo City | Contributed Photo

The groundbreaking was led by PHI President, Mr. Stephen Charles Liu, Toledo City Mayor Marjorie  “Joie”  Perales, Vice Mayor Jay B. Sigue, NAPC secretary Atty. Noel Felongco, and former Department of Agrarian Reform Secretary Atty. John Raulo Castriciones.

“This activity is symbolic of a fruitful partnership between the government and a private entity — a development resulting from a shared objective and collaborative efforts with various government agencies, “ PHI President Stephen Charles Liu said.

For more information about Primary Homes and its lineup of products, visit

Toledo City, the lone city in the west, has a population of more than 200,000. It has a diverse mix of businesses that contributes to its growing economy. Among Toledo City’s main economic drivers are the mining, power, and port industries.

READ MORE: Primary Homes Inc. Tops Off Tower B In Mactan Project

More investments have also been pouring in the city even during the pandemic. The LGU was even awarded nationwide as the top-performing city in local revenue generation for 2020.

Significant projects are also being initiated by the local government. Just recently, Mayor Perales presented the planning and design of upcoming projects that the city will undertake: the Toledo City Sports Complex,  Toledo City Land Transportation Terminal and Community Park.

“With the economic growth of Toledo city, we anticipate strong demand for houses in this market. We’re excited to break ground on this site and take the first step towards delivering an affordable housing option in one of Cebu’s booming towns,” PHI Sales and Marketing Vice President Ramero Espina said. “We will cater to those who have been wanting to afford a quality home for their family.”

Primary Homes Inc. together with officials of the Toledo City Government dropped a time capsule at the construction site where an 11-hectare mixed-used property is set to rise and will start construction this 2022. | Contributed Photo

Toledo City is located 50km from Cebu City, about an hour-drive via the Naga-Uling Road. It is also accessible from other parts of Cebu through various road networks.

The city is also a must-go destination with amazing offerings to tourists such as the Maze Garden at The Labyrinth, Lake Bensis, La Vue Cabine, Malubog Lake, Falls and Tunnel, Tagaytay Hill, Biga Pit and Lapos-lapos Cave.

With PrimaryHomes track record of three decades, and its network of integrated shelter solutions together with the rest of the Primary Group of Builders, the PrimaryHomes Toledo Project will be built with the workmanship the PrimaryHomes brand is known for.

For more information about Primary Homes and its lineup of products, visit


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